Byron Bay, April 2025 – In a moment that marks a significant shift in the Australian wellness landscape, Odin Ice Baths — the trailblazers who helped bring cold water immersion into the mainstream — have officially entered administration.
Odin was among the first to champion the ice plunge ritual in Australia, and their influence has helped shape a thriving wellness movement. Thanks to their early vision, tens of thousands of Australians now embrace the physical and mental benefits of regular ice bathing as part of their recovery and self-care routines.
“Odin helped kick-start an entire industry,” said Sebastian Mierau, Co-Founder of Helsi and veteran wellness entrepreneur. “They set the tone for what quality and vision could look like in the ice bath space. Jono, (their founder) is super passionate about people's health, and while it's incredibly unfortunate that things didn’t work out commercially, his contribution shouldn’t be forgotten.”
Following the announcement, Helsi has received an influx of enquiries from Odin customers – many of whom have expressed concern over substantial deposits made for units that may not be delivered.
In response, Helsi is stepping in with a support initiative to ease the impact on these customers:
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A discount of up to $3,500 on the Helsi Ice Plunge, equal to the value of their Odin deposit
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No upfront payment required – Former Odin customers will only pay once their unit is delivered
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Limited stock is available now, with new shipments arriving regularly
Like many in the industry, here at Helsi also faced early manufacturing delays that impacted our first wave of shipments. As a new brand committed to delivering a premium product, we took the time to refine our design, build quality, and supply chain. We’re pleased to share that those challenges are now behind us, and regular shipments are secured moving forward, with our next delivery of Helsi Ice Plunge units arriving in August 2025.
The Helsi Ice Plunge is a premium cold therapy system designed for durability, performance, real ice production, and year-round use. Built with commercial-grade components and clean design principles, Helsi combines functionality with aesthetics to deliver a product that looks as good as it performs. With precise temperature control, quiet operation, and effortless maintenance, Helsi is fast becoming the go-to choice for athletes, biohackers, and wellness seekers alike.
“At Helsi, we’re not just here to sell products – we’re here to uphold the well-being of the community,”
“At Helsi, we’re not just here to sell products – we’re here to uphold the well-being of the community,” added Mierau. “We want to make sure people who believe in this lifestyle aren’t left stranded. We’re here to help them continue their journey as well as assuring them that they can trust in companies in the wellness sector who most often were founded by the desire to do good, like Odin was” Mierau, is also the co-founder of the premium infrared sauna company, Clearlight Saunas Australia.
Customers impacted by Odin’s closure can get in touch via website or contact phone to access this limited-time offer.
Contact Sales: (02) 9000 1975
